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excellent MICHELIN products that we
offer worldwide. Russia remains an
extremely important market for the
Group, especially concerning upmarket
products in the B2C segment and
high technology products in the B2B
segment.
We have come a long way, and we sell
tyres for every segment: tyres for
passenger cars, trucks, agricultural
machinery, two-wheelers and aviation.
The Russianmarket has a great potential,
and not only because this country has
huge territories and a population of
several million inhabitants, but also
because the number of cars is cons-
tantly growing: with 143.4 million peo-
ple, there is a total of thirty-one million
cars in Russia, which is 216 cars per
thousand people. Demand for tyres is
growing, especially tyres for ATVs and
tyres for wheels of eighteen inches
and larger, including both segments of
winter and summer.
What will be your development stra-
tegy in the medium to long term?
Michelin has been committed to
mobility for nearly one hundred and
thirty years. We have really transfor-
med the tyre industry thanks to major
technological breakthroughs, such as
radial technology, the greatest tyre-
related innovation in the twentieth
century. The invention of green tyres
in the 1990s was one of the key
developments in recent years.
Today, the development of the company
and the strength of the MICHELIN
brand are based on four strategic
pillars that will continue to grow
stronger in the future. MICHELIN
supplies its customers with great
innovative tyres and the best possible
services and solutions to improve
their mobility. Michelin is a trusted
company in mobility and also in
gast ronomy. Hi stor i ca l ly , t he
Michelin guides were in paper
format, but today digital technology
is being applied to the development
of travel services and platforms.
Finally, we are focusing on research
and development in the fields of
chemistry and 3D printing.
One of the most brilliant examples is
the creation of Michelin Additive
So l u t i ons , wh i ch i s based i n
Clermont-Ferrand and which is seen
as one of the major players in the
world of metal additive manufactu-
ring, a form of 3D printing. This
technology has been applied to the
revo l u t i ona r y concep t ca l led
MICHELIN Vision, which was presen-
ted in Montreal last year during
the Movin'On World Summit on
Sustainable Mobility. This a tyre of the
future without air and with an organic
structure: it is totally made of biosour-
ced and biodegradable materials.
Another unique characteristic is the
tread that can be modified and adapted
to road conditions and the climate.
This concept was included by TIME
Magazine in the 2017 list of the best
inventions. It is true that the produc-
tion of these tyres will take time, but
you can already see 3D printing in the
development of MICHELIN tyres.
Thanks to this, Michelin can already
produce the advanced forms that are
needed for manufacturing moulds
for tyres with siping, improving the
longevity and wear resistance of
tyres. This really fundamental tech-
nology is raising the characteristics
of our products to a totally different
level.
Michelin arrived in the Russian
market and the brand became popular
thanks to races that were won: more
than a hundred and ten years have
gone by, but motorsport is still
the linchpin of the development of
new high technology products. At
Michelin, we all share passion and
enthusiasm, and we consider that
participation in the most difficult
races is a serious test for Michelin
products. The opportunity for techno-
logical development is also another
source of everyday inspiration for
innovative solutions. One of the
most spectacular examples is the
MICHELIN Pilot Sport 4, which was
created as a result of our experience
in FIA Formula E; you can already see
these tyres in the streets today.
We are also closely cooperating
with many car manufacturers from
all over the world including Tesla.
Motorsport Technologies that are
tried and tested on racetracks are
now used for standard tyres.
Davydovo - Russia.
Michelin - Visionary concept.
Michelin Russia & EUO
Russia, 125445, Moscow, Smolnaya str., 24 D, 18
th
floor, Meridian business center
Tel. 7 495 258 09 26
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